Rich Picture


Description:

"The rich picture depicts the primary stakeholders, their interrelationships, and their concerns. It is intended to be a broad, high-grained view of the problem situation. There is no single way of producing a rich picture; the same analyst will use different styles under different circumstances." (Monk & Howard, 1998, p. 22)

Related Creative Thinking visualizations:
Concept Mapping, Information Crystallization, ARC (Act, Reflect, Change), Mind Mapping, some forms of Tree Diagraming

Strengths:

  • Interactive
  • Iterative
  • Helps users identify common themes, patterns
  • Works the way the mind does - by associations
  • Gets at "deeper" learning
  • Helps designers understand the stakeholder's environment

Uses:

  • Creative thinking
  • Creative problem-solving
  • Brainstorming
  • Design
  • Developing use cases

Weaknesses:

  • Software is too polished. There is a benefit to doing these processes manually.
  • Perceived lack of focus
  • Perceived lack of details

Links: