Affinity Maps

Description:

An affinity map is the result of a brainstorming process whereby participants organize their ideas by grouping them along a set of descriptive pairs. Example:
Boring <--> Interesting, Expensive <--> Low Cost.
Sometimes called affinity diagrams.

Other creative thinking formats:
Mind maps, concept maps, rich picture, process flows, flow charts.

Strengths:

Uses:

Weaknesses:

Some occlusion of data occurs when items overlap or obscure each other.
Relies on subjective data and not objective observation of behavior.
Perceived lack of focus
Perceived lack of details

Links: